“Travel makes one modest. You see what a tiny place you occupy in the world.”
The term "MICE" in the context of travel is an acronym for meetings, incentives, conferences, and exhibitions. The MICE market refers to a specialized niche of group tourism dedicated to planning, booking, and facilitating conferences, seminars, and other events. And it's a big moneymaker in the travel industry.

The acronym might be falling out of favor, and some push to call it the meetings industry or the events industry. It's understandable that a reference that could be overheard to mean rodents might not be the desired image for travel

The term "MICE" in the context of travel is an acronym for meetings, incentives, conferences, and exhibitions. The MICE market refers to a specialized niche of group tourism dedicated to planning, booking, and facilitating conferences, seminars, and other events. And it's a big moneymaker in the travel industry.

The acronym might be falling out of favor, and some push to call it the meetings industry or the events industry. It's understandable that a reference that could be overheard to mean rodents might not be the desired image for travel destinations and accommodations.


The term "MICE" in the context of travel is an acronym for meetings, incentives, conferences, and exhibitions. The MICE market refers to a specialized niche of group tourism dedicated to planning, booking, and facilitating conferences, seminars, and other events. And it's a big moneymaker in the travel industry.

The acronym might be falling out of favor, and some push to call it the meetings industry or the events industry. It's understandable that a reference that could be overheard to mean rodents might not be the desired image for travel destinations and accommodations.